Small business managers probably like budgeting the least of any of their managerial tasks. That’s because it is far from an exact science, particularly during changing economic conditions. Small businesses may see their actual budgets vary significantly from their planned budgets during difficult economic times. When there is an economic downturn, small businesses need to re-evaluate their budgets and make some changes. These tips will help.
1. Emphasize Customer Service
During hard economic times, you may not gain many new customers, but hang on to those you have and provide superior customer service. At least you will be able to rely on continuing sales, even if at a reduced level, to your current customers. Excellent customer service will also insure they will stay with you when the economy improves.2. Review your Forecasted Budget
Even though things are uncertain during hard economic times, you should review your forecasted budget for the rest of your year, whether it is the calendar or fiscal year. Have a meeting with the rest of your team including your accountant, sales force, and others as they can probably add valuable input to the budgeting process. Depending on your business, you may know that your sales may fall and your expenses may increase. Update your budget to reflect these changing line items to the best of your knowledge.
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