Small Business' Email Marketing Strategy in Holiday Season 2010 - - Key to Their Year-end Performance

Summer has gone; the holiday season is knocking at the doors and everyone is starting to get down with the crazy shopping spree syndrome. Big businesses at this point have already developed their marketing strategies for the holiday season, often using email marketing to reach out to customers and help ensure a profitable retail season. 

Is your small business ready to capitalize for this? Try to assess if your business will make a happy year ending or will it be a season of tears. The success of your small business marketing is a big factor in increasing your company's profit and sales for Christmas. Think of innovative and ingenious ways on how you can attract your old customers and convince new ones to buy your product. If you feel that your marketing strategy is not paying you off and that your company is limping, then it's time for a marketing campaign makeover. Here are some tips that may help you maximize your marketing plan for the holiday season.

Marketing via email is a tricky matter. It is powerful, but easily abused. It is easy, but really difficult. Hope these tips, tricks and secrets make it easy and powerful for you. The George Santayana quote “Those who cannot learn from history are doomed to repeat it” applies to email marketers as much as to anyone else.

·         Make your marketing emails themed up for the holiday. You now know how effective emails are in promoting your products and services. Try to take advantage of this powerful social media tool to advertise your company to your potential customers.

·         Focus your subject lines on special Christmas offers that will catch the attention of your audience. The key here is to make your Holiday email stand out from the rest of the emails that you sent all year round. You can search the internet for some tips on how you can create an email design that will look appealing to your target market.

·         You would probably love your email design to have intricate drawings and vivid colours. But remember that little goes a long way. So try to keep it simple and do not overdo it. The important thing here is that your customers understand what marketing message you are trying to send them through this email. Also, you are not the only company doing this for the holiday season.

·         Your competitors will surely send out holiday emails as well. Think of ways on how you can make yours different from the rest.

·         Be creative and innovative in making your email design and give it a personal touch.

·         Avoid emailing your customers too much because they might find it annoying and may cause them to mark your emails as spam. Be aggressive in this small business marketing strategy but never cross the line.