Allvoices Acquired by Datran Media on April 29, 2011 - - Official Announcement was made on May 4 by Datran Sources

Allvoices Acquired by Datran Media on April 29, 2011

NEW YORK, May 5 – Allvoices is acquired by Datran Media. It was announced yesterday (May 4, 2011) by official sources in Datran Media. It is already confirmed by Amra Tareen, the founder of Allvoices, in her allvoices article. As the financial terms of the deal were not disclosed by the companies but it is buzzed around that the acquisition was a mixture of cash and stock.

Datran Media is a leading digital marketing technology company that helps advertisers and publishers discover and reach their ideal audiences and Allvoices is one of the world's largest social news sites with over 460,000 contributors and approximately 10 million unique visitors per month. Therefore, Allvoices contributors and readers hope the best out of this transaction as both of the companies have their own specific expertise and huge presence in online businesses. 

Furthermore, Datran Media offers digital advertising solutions, extent of audience and analytics related thereto, email marketing services and media monetization. More than 1,000 top consumer brands have relied on Datran Media to deliver campaigns that exceed their branding, acquisition, retention and monetization goals.

Here I will present few lines from article written by Amra Tareen, founder of Allvoices, to elaborate the expectations out of this acquisition:

“This is a very positive and exciting development as Datran Media will infuse Allvoices with the resources and technology to make Allvoices easier to use and faster so we can all develop better, more valuable news-based content that benefits us all. Datran is a digital marketing technology company with products and tools that complement Allvoices’ industry-leading open platform for reporters anywhere. Datran’s team will help Allvoices target the types of high-value audiences that want to read your news, which in turn attracts large brands that want to advertise to those audiences.”

On the other hand; this tactical move will provide Datran Media with the ability to:

• Enter the social news category with scale and an extensive base of talented contributors.
• Extend the Allvoices crowd-sourcing platform into other relevant categories beyond news, providing incentives to contributors to motivate them for more contribution to get paid more.
• Significantly enhance the Allvoices offering to its contributors and users by integrating Datran Media's audience intelligence platform and distributed content technology.
• Enhance Datran Media's software licensing business with the addition of crowd-sourcing technology for publishers and brands. Currently Datran Media licenses content distribution and audience technology to publishers, agencies and brands.