How To Survive in Recession??? - - Re-Activation & Retention Of Your Small Business Customers

There is no easier sale to make than to sell to people who are already customers. Why? They know your business and they know you, so they know what they get – since they will hopefully have been served well by your business when they bought from you last.

This is especially true in a recession. Finding new customers is expensive and takes time, both problems in a recession. So how can you do more business with existing customers?

1. Workout what it would cost you to get new customers – and then offer your existing customers a discount of a similar value, making them feel special.
2. Keep reminding them of your business, its products and services. This way they will remember you when they are in purchasing mood. Good tools to use for this are email newsletters.
3. Think about a promotion you could run together with some of your customers, so you can build fast relationships with new customers, based on the recommendations of your old customers.

So it may be time to get your old customer records out and renew your relationship with your future customers.