Jeremy has been with the company for over 20 years joining as Production Director. As a professional engineer Jeremy was responsible for developing the unique print processes exclusive to Ticketmedia and producing many of our innovation tickets including the first heat sensitive and scented tickets available in the UK.
Jeremy Burbidge drove his business Ticketmedia forward by using print technology to sell advertising space on transport tickets.
Idea of The Business:
We were producing till receipts and I started to develop machinery that could print images on the reverse side. I then came up with the idea of using this technology to sell advertising space on the back of bus tickets.
Availability of Finances/Funds:
For the initial investment in machinery, I got a bank loan of £106,000, which took about five years to pay off. Since then, we’ve always been self-funded. A lot of what we earn goes straight back into the business.
Take-off Point:
We approached companies targeting certain demographics, such as the youth market. Our first deal with a local southern firm, and soon after that we got a national promotion for KFC. We do a mixture of regional and national contracts, with around country-wide campaigns a year.
Don’t expect anyone to do anything for you. If you leave the business alone, things just won’t get done. That attitude has meant that my work-life balance hasn’t been great, but my work has been my life and I’ve always enjoyed what I do.
Future plans:
I want to grow the business to five times its current size and retain control over it until that point. After that, I’d be interested in selling to a company that could take the business to the next level.
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