Apple's iPad Capturing Market Share of Amazon's Kindle - - New Market Study by ChangeWave

According to a new study by ChangeWave; Apple's iPad has been stealing eBook reader market share away from Amazon's Kindle since August. Between the beginning of August and November 8th, the Kindle lost 15 of the market, dropping down to 47 percent. Apple, meanwhile, rose 16 percent up to 32 percent of the market. Sony's reader is in a distant third at five percent, with Barnes and Noble's Nook on its tale at four percent.

More interesting tidbits from the study:

• 75 percent of iPad and 54 percent of Kindle owners are "very satisfied."
• 93 Percent of Kindle and 76 percent of iPad owners use their device to read books.
• Users are five times more likely to read newspapers on the iPad than the Kindle. 
• Five percent of those surveyed are "very likely" to buy an eReader in the next 90 days.
• Of those planning to buy one, 42 percent are likely to buy an iPad, with 33 percent likely to buy a Kindle.