‘The Incredible Game in Sony High Definition’ campaign to be promoted by Indian Skipper MS Dhoni, the brand ambassador of Soni India.
Sony India consolidates its No. 1 position in the Flat Panel TV segment with a target of 40% market share during the Cricket World Cup season from January to March. While India is about to witness the Incredible game in HD for the first time, Sony is proud to be associated with ESPN Star Sports as the ‘On-air Broadcast Sponsor’.
Sports broadcasting in HD will be a game changer and Sony has set itself a target to sell 250,000 units of BRAVIA HD TV during this period. Consumers would have a wide choice of 20 Full HD models that include Full HD 3D, Full HD LED and Full HD LCD TV.
Elaborating on Sony India’s plans, Masaru Tamagawa, Managing Director, Sony India said, “Sony has chosen cricket to promote High Definition as it is the most popular sport in India and makes for a perfect platform to bring HD closer to our consumers. With our wide range of Full HD BRAVIA TVs, consumer can enjoy a very captivating World Cup viewing experience, right in the comfort of their home.” He further added, “We have chosen Dhoni as the face of Sony Full HD TV as we feel he will create the perfect synergy with our target audience during this exciting cricket season.”
Towards this end, Sony has plans for a Rs. 100 crore multi-media campaign with the new Brand Ambassador, Dhoni. This campaign would cover various media formats such as TVC, Print, Web, PR, Shop front and outdoor to maximize visibility.
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